How Would a Restaurant Subscription Work?

Would you pay for a monthly meal for two at your neighborhood restaurant?
55% of people are interested in paying for a subscription to their neighborhood restaurant — National Restaurant Association
PropertyNest asked people if they would be willing to support restaurants with a subscription model
% of restaurants who added a loyalty program since March, 2020 — National Restaurant Association
More yummy data — what drives subscriptions according to McKinsey
  • $29 a month gets you both a glass of champagne and free dessert at our restaurant for “date night” 12 times a year + unlimited coffee, as well as an automatic reservation on Valentine’s Day.
  • $59 a month gets you both a glass of champagne, free dessert and wine pairings for two courses for “date night” 12 times a year + unlimited coffee, as well as an automatic reservation on Valentine’s Day.
  • $79 a month gets you both a glass of champagne, free dessert and wine pairings for two courses for “date night” 12 times a year + anniversary + birthdays + unlimited coffee, as well as an automatic reservation on Valentine’s Day.
  • 3rd party cookies are going away.
  • Email click tracking is going away.
  • Location based targeting may become more difficult.
  • Facebook/Instagram likes may be going away.
  • Private, subscription model search engines like Neeva and DuckDuckGo are becoming more popular.
  • It’s much harder to get organic reach than it used to be, and unless a post is getting a boost or a push, it’s being buried by the algorithms.

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